CASE STUDY

Northwest Pump

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The Client

Northwest Pump is the the largest distributor of fuel equipment on the West Coast. Since 1959, Northwest Pump has specialized in creating custom solutions to every client’s unique needs, from highly specialized fuel equipment to ground-up service station and convenience store construction.

The Challenge

Northwest Pump’s customers were clamoring for a fuel management system that could help them control their fuel costs without breaking the bank. The existing systems that Northwest Pump provided, however, were too expensive for any but the largest of those companies, so Northwest Pump was eager to find a solution that would work for their smaller customers.

The Solution

FluidCloud’s low-cost, high-power solution was the perfect fit for Northwest Pump’s portfolio of small-business customers. The system’s modular design gave customers flexibility to scale their purchase according to need, often for 20 times cheaper than a legacy fuel management system. In the year that Northwest Pump has been FluidCloud’s exclusive distribution partner in 11 western states, more than 75 businesses have integrated FluidCloud’s hardware and software system.

Up to 20 times cheaper than other fuel systems

20x

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Northwest Pump has integrated FluidCloud in over 75 businesses

75+

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The Feedback

“FluidCloud truly partners with our customers before and after the equipment is installed. In 29 years of selling equipment I have never had a vendor like FluidCloud - 100% satisfaction is rare, but it’s par for the course for FluidCloud. It’s refreshing to have a partner like FluidCloud that has brought new life to the petroleum equipment industry and lead us to many new equipment sales opportunities”